"Free for 3" Campaign
Everyone in the state of Oklahoma must have seen these spots. Cox ran the absolute dog crap out of these and guess what ... they worked.
Digital DK directed, edited, and animated all the spots. Shot in HD and on location in Ski Island, these spots were an absolute blast to work on. Many many laughs on set.
Nikita, our young lady at the breakfast table, had so many hilarious takes we had a hard time just choosing one. We really should post a gag reel with all her crazy bits. In the "Montage" spot, the gal running into the door is not acting. She made the ultimate sacrifice for our creativity (and your enjoyment) and took on the glass nose first.
I found out just how deep these spots had penetrated the public when browsing a local car club forum. The post titled "Free for 3 months? Free for 3 months?" said that if he saw the spot one more time he was going to end his life. Haha!
The final nail in the coffin was when our Free for 3 campaign was voted 5th most annoying commercials in the Tulsa World. 1st through 4th were all national campaigns. Not bad company. You can't pay for publicity like this!
So what do you do when you've created so much buzz? Well, you shoot a followup spoof of course! "It's Back" plays off the fact the first spots were played to death. This spot ran in mid to late October so we were able to give it a horror movie feel.
A funny story ... our "Crazy Guy" told me on set that he's been approached several times (once at a grocery store!) and asked to do the "Woooooooo!". I asked if he obliged to which he said, "Of course." Awesome.