Digital DK Studios

Hastings

Campaign

"Dreaming" :30

"Earthshaking" :30

"Suprising" :30

The Hastings project gave us another opportunity at a region campaign. Hastings was rolling out a new image both from a marketing perspective and a brick-N-mortar perspective.

These spots were geared to not only show the vast range of entertainment products Hastings provides but also an open invitation to come visit your local Hastings "Grand Reopening" as many Hastings across the nation were being remodeled.

The creative idea here was to show the Hastings customer in their element ... be it music, games, books, or movies. A simple but fresh design and animation style was applied that is deeply integrated with all things Hastings ... from store interior design to P.O.P materials to signage.

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